Only Murders In The Building – Season 2 Launch
The Brief
The team at BBPR asked us to help them produce an immersive murder mystery experience as part of the press launch of season 2 of Only Murders In the Building for Disney. Held at The Ned hotel in London, we had the perfect environment to draw people into the world of the TV series.
The Delivery
After guests had seen previews of the series premiere episode, our parallel story unfolded across multiple rooms and floors of the NED as guests were sneaked into rooms by our friendly bell hop to try and piece together the clues and discover who the killer was. Creative director Tom Syms along with writers from Myriad Entertainment created an intricate puzzle for our cast of 9 actors to perform, culminating in the finale where the culprit was unveiled.
The feedback from the client was that it was one of the most engaging and fun activations that they’d ever produced. The extensive positive social media coverage was testimony to the power of Immersive & Interactive experiences to create connections between people and brands. We really hope this isn’t the last time we get to create an immersive murder mystery because this super fun!
Testimonials
