Gamepath, the new venture from award winning production company Selladoor, has partnered with Hasbro to create live, interactive experiences bringing some of the world’s best loved games to life.
We were brought on board to help coordinate the transformation of 213-215 Tottenham Court Road from flagship stationery store to an immersive Monopoly world.
We co-ordinated all the production and build elements across the whole space, including the game boards themselves, a themed bar and restaurant and a dedicated merchandising space.
We supported the design and development teams from initial concept through to delivery, with a variety of sets and builds including escape room style, physical challenges, location specific scenery and an awards presentation area for the winners!
As always, we worked closely with all departments to ensure that the install was compliant with building control regulations, all health and safety protocols were adhered to, and that the build site was Covid secure.
This is a hugely exciting project that showcases the value and possibility of utilising retail space to create something innovative and exciting for a London audience who love new experiences.