Best Use Of Venue – Gold Award
Best B2C Activation – Silver Award
Game of Thrones Season 5 Launch
The Brief
“Deliver the impossible” – create an iconic, unforgettable experience for the Game of Thrones Season 5 World Premiere at one of the UK’s most historically important venues, the Tower of London.
The Delivery
With just five weeks from conception to delivery, we worked closely with the Sky Creative team to produce a complex and atmospheric event to surprise and delight an audience of fans, creatives and celebrities.
The location itself presented unique logistical challenges, including the need to crane lift most of the event materials and infrastructure into the moat and use of a second 70-ton crane to install the temporary structures for a presentation cinema, party venue, press interview space and backstage areas.
The show was designed to allow the audience entrance through the moat, immersed in fiery flames. Dragons were projection mapped onto the tower walls as host Sue Perkins presented a live show from a purpose-built studio, and the audience were treated to a private viewing of the first episode in a VIP cinema, before retreating to an exclusive afterparty – all hosted within branded, customised temporary structures inside the moat walls.
Best Public Event – Bronze Award
Best Outdoor Event – Highly Commended
Best Outdoor Event – Highly Commended
